Category: TraffiCast

TRAFFICAST: FORWARD LOOKING CONSUMER SURVEY

• RR’s Intent to Eat Out Index (our survey of consumers’ plans to eat-out over the next month) continues its downward trend, consistent with today’s 2Q21 GDP release which reported a -26% decline in disposable personal income (after increasing +58% during 1Q21), primarily reflecting a decrease in government stimulus.

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TraffiCast: Forward Looking Consumer Survey

• It seems that material food-away-from-home inflation can only be absorbed by government stimulus. Without this, traffic suffers.
• Notably, supplemental unemployment benefits are set to end in at least 25 states beginning in mid-June.
• Fortunately, child tax credit payments are forthcoming shortly.
• Weakness is most notable among the working age demos (25-64).

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TRAFFICAST: FORWARD LOOKING CONSUMER SURVEY

• While the previous eye-popping growth of RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) maybe slowing, it looks like sales for June will still be strong on a y/y basis.
• So it appears that even as stimulus tapers, consumer demand remains robust as consumer confidence continues to rebound and jobless claims drop to a post-lockdown low.

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TraffiCast: Forward Looking Consumer Survey

• RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +17.4% y/y, representing the largest monthly increase & 2nd highest absolute score since survey inception.
• Strong results from women & the 25+ age demo for both sexes helped offset weakness in the QSR oriented 18-24 demo.

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