TRAFFICAST: FORWARD LOOKING CONSUMER SURVEY
RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +28.5%, representing an easy y/y compare but also the strongest absolute results ever.
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Category: TraffiCast
TraffiCast: Forward Looking Consumer Survey
• RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +17.4% y/y, representing the largest monthly increase & 2nd highest absolute score since survey inception.
• Strong results from women & the 25+ age demo for both sexes helped offset weakness in the QSR oriented 18-24 demo.
TRAFFICAST: FORWARD LOOKING CONSUMER SURVEY
• RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +7.4% y/y, representing both the second largest monthly increase and absolute score since survey inception.
• We credit this with improving price value (see chart below) combined with government stimulus.
TRAFFICAST: FORWARD LOOKING CONSUMER SURVEY
• RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) increased +3.9% y/y (from pre-lockdown level).
• This represents an inflection point after the Index declined sharply over the last 2 months, hopefully suggesting a bottom in consumer sentiment.
TRAFFICAST: FORWARD LOOKING CONSUMER SURVEY
Time for Price Value?
• RR’s Intent to Eat Out Index (our survey of 1,500 consumers’ plans to eat-out over the next month) decreased -4.7% y/y.
• This represents the second largest y/y decline since the onset of the March 2020 lockdowns.
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