RR’s Finance & Valuation report is based on survey responses (equally weighted) from 52 finance companies including traditional cash flow franchise lenders, sale leaseback companies, SBA lenders, equipment finance companies and financial consultants/advisors.
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Wingstop enjoys strong brand positioning around: cooked-to-order chicken wings (in a deep fryer without the use of heat lamps or microwaves) that are hand-sauced & tossed in a choice of 11 flavors ranked by heat; and great access with a 75% take-out mix. Essentially, Wingstop is the first chain to translate wings into a fast-food experience.
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Buffalo Wild Wings (BWW) enjoys a unique positioning as the only national sports grill & bar concept (core brand equity around wings, beer & sports) where guests can enjoy a social, immersive and interactive sports experience that replicates a stadium experience (which can’t be duplicated at other wing chains like Wingstop).
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Marketing spend analysis on 50+ national chains, including: (1) changes to marketing allocations and creative ad agencies; (2) 2019 marketing spend detail; (3) net marketing spend by chain 2014 – 2019; and (4) social media stats by chain.
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Remodel data and analysis on 50+ national chains, including: (1) remodel progress/system condition; (2) investment costs; (3) post remodel sales increases; (4) estimated return on investment; (5) franchisor remodel incentives; and (6) program scope.
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