Accounting for Delivery: Teach-in with Dustin Minton, CPA

As delivery mix grows for the industry, stakeholders must understand that different accounting treatments have the potential to distort line items on the P&L, making it more difficult to analyze unit level economics on an apples-to apples basis. Also, stakeholders must understand how the different delivery arrangements with DSPs impact unit-level profitability.

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Insights Journal: February 2020

2020 Ad Spend Report Conclusion – spending shift from traditional to social media; What to do with Millennials that want to save more; Quantifind’s FSR Brand Sentiment Index; Denny’s 4Q19 Comment about the consumer; Sonic – RR Executive Summary; Dunkin’ – RR Executive Summary.

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Sonic

Sonic enjoys strong brand equity (particularly in core South Central U.S. markets) around its drive-in format with car stalls, friendly carhops and a plethora of specialty drinks & frozen treats.

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Dashboard: January 2020

Solid 4Q Outlook Improves Further; FSR follows QSR with Plant Protein & Pivots to Premium; 1Q:20 GDP Growth Outlook off to a Good Start; Lower Beef & Turnover Helps with Cost Inflation; Valuation Index Turns Bullish; Buyouts Continue to Support Remaining Restaurant Stocks; Cap Rates Fall to Lowest Level Since 2008

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Wingstop

Wingstop enjoys strong brand positioning around: cooked-to-order chicken wings (in a deep fryer without the use of heat lamps or microwaves) that are hand-sauced & tossed in a choice of 11 flavors ranked by heat; and great access with a 75% take-out mix. Essentially, Wingstop is the first chain to translate wings into a fast-food experience.

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Buffalo Wild Wings

Buffalo Wild Wings (BWW) enjoys a unique positioning as the only national sports grill & bar concept (core brand equity around wings, beer & sports) where guests can enjoy a social, immersive and interactive sports experience that replicates a stadium experience (which can’t be duplicated at other wing chains like Wingstop).

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